{"id":965,"date":"2022-12-22T15:28:29","date_gmt":"2022-12-22T13:28:29","guid":{"rendered":"https:\/\/www.stoodio.fi\/stoodios-story-how-we-became-us\/"},"modified":"2025-10-22T13:45:25","modified_gmt":"2025-10-22T11:45:25","slug":"story-of-stoodio","status":"publish","type":"post","link":"https:\/\/www.stoodio.fi\/en\/story-of-stoodio\/","title":{"rendered":"STOODIO&#8217;s story &#8211; How we became us"},"content":{"rendered":"\n<p><strong>STOODIO was founded in spring 2016 to solve a critical gap in Finland&#8217;s e-commerce market:<\/strong> no photography studio could deliver high-quality, consistent product images and videos with the speed, simplicity, and affordability that online stores needed to compete.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Small online stores and independent retailers in Finland faced a challenge: how to compete with the product photography quality of international giants like Zalando and Macy&#8217;s without breaking the bank.<\/p>\n\n\n\n<p>STOODIO was founded to solve this problem.<\/p>\n\n\n\n<p><strong>We provide:<\/strong><\/p>\n\n\n\n<ul class=\"nm-block-list wp-block-list\">\n<li>High-quality product photography for fashion brands<\/li>\n\n\n\n<li>Professional styling and retouching services<\/li>\n\n\n\n<li>Competitive pricing for businesses of all sizes<\/li>\n\n\n\n<li>Fast delivery for online stores and brick-and-mortar retailers<\/li>\n<\/ul>\n\n\n\n<p><strong>Every brand deserves professional imagery that sells\u2014regardless of budget.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/06\/STOODIO_LIVE_3-1024x1024.jpg\" alt=\"Stoodio at work\" class=\"wp-image-387\" srcset=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/06\/STOODIO_LIVE_3-1024x1024.jpg 1024w, https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/06\/STOODIO_LIVE_3-150x150.jpg 150w, https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/06\/STOODIO_LIVE_3-scaled.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The Beginning: Three Founders, One Vision<\/p>\n\n\n\n<p><strong>Richard<\/strong>, an experienced technical and business professional with international expertise, <strong>Riitta<\/strong>, a skilled stylist trained in Helsinki&#8217;s top boutiques and shops, and <strong>Heka<\/strong>, a sales industry veteran who had repeatedly faced the challenge of sourcing quality product images\u2014together, we knew we had the right team to solve a real problem.<\/p>\n\n\n\n<h2 class=\"nm-block-heading wp-block-heading\">Finding the Solution: Automated Photography<\/h2>\n\n\n\n<p>We discovered <strong>StyleShoots<\/strong> and <strong>Orbitvu<\/strong>, pioneers in automated photography technology. Their innovative systems gave us the solution we&#8217;d been searching for. In fall 2016, we opened STOODIO with 3 team members and 2 machines.<\/p>\n\n\n\n<h2 class=\"nm-block-heading wp-block-heading\">2016: Starting Humble in Telakkaranta<\/h2>\n\n\n\n<p>True to the spirit of starting small, we launched in the historic Machine Factory building in Telakkaranta. The industrial space had character\u2014and challenges. No running water or toilets at first! But this raw, creative environment was perfect for firing up our vision and meeting our first brand partners.<\/p>\n\n\n\n<h2 class=\"nm-block-heading wp-block-heading\">2017: Moving to Lauttasaari<\/h2>\n\n\n\n<p>After a year of non-stop shooting and retouching, we outgrew our first space. We moved to Lauttasaari\u2014a location that felt enormous at the time. So much space, we even considered subletting!<\/p>\n\n\n\n<p>Growth changed those plans quickly. Within months, we added:<\/p>\n\n\n\n<ul class=\"nm-block-list wp-block-list\">\n<li>A 2nd Vertical StyleShoots machine<\/li>\n\n\n\n<li>2 Orbitvu product photography machines<\/li>\n\n\n\n<li>A 200m\u00b2 traditional photography studio<\/li>\n<\/ul>\n\n\n\n<p>Our &#8220;vast ocean of space&#8221; became a bustling creative hub.<\/p>\n\n\n\n<h2 class=\"nm-block-heading wp-block-heading\">Today: Finland&#8217;s Largest Fashion Photography Studio<\/h2>\n\n\n\n<p>The Lauttasaari studio gave us room to expand our capabilities and push creative boundaries. Our talented photography team now delivers exceptional imagery across two studio floors, combining cutting-edge automated technology with traditional photography expertise.<\/p>\n\n\n\n<p><strong>From our early days in Telakkaranta to becoming Finland&#8217;s largest fashion photo studio<\/strong>, our journey proves that big things truly do have small beginnings.<\/p>\n\n\n\n<p>Over 50,000 product images and videos produced annually. Nearly 300 brand partners. A team of 12 international specialists. And we&#8217;re still growing.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2021\/09\/stoodio_02-724x1024.jpg\" alt=\"\" class=\"wp-image-362\" srcset=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2021\/09\/stoodio_02-724x1024.jpg 724w, https:\/\/www.stoodio.fi\/wp-content\/uploads\/2021\/09\/stoodio_02-scaled.jpg 1080w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/11\/flowy-dress-night-bloom_14-683x1024.jpg\" alt=\"\" class=\"wp-image-246\" srcset=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/11\/flowy-dress-night-bloom_14-683x1024.jpg 683w, https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/11\/flowy-dress-night-bloom_14-scaled.jpg 1067w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Our team has grown to 12 professionals\u2014and we&#8217;re still expanding. What makes us different? We&#8217;re highly international and deeply specialized: 3 skilled photographers, 3 expert retouchers, 3 stylists with fashion and visual merchandising expertise, a clothing preparation specialist, and a sales and logistics coordinator. Richard orchestrates it all, ensuring flawless processes and exceptional results.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay loop src=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/12\/STOODIO_Staff-Video-2022_07.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>STOODIO is now a 12-person team spanning two studio floors\u2014Finland&#8217;s largest fashion photography studio.<\/p>\n\n\n\n<p>We deliver 50,000+ finished product images and videos each year to online stores, retailers, department stores, importers, manufacturers, and designers. With 6 state-of-the-art automated machines and a full traditional photography studio, we&#8217;ve come far in 9 years.<\/p>\n\n\n\n<p>Our success belongs to our exceptional team and the brands who&#8217;ve trusted us to tell their visual stories.<\/p>\n\n\n\n<p><strong>We&#8217;re just getting started. Ready to work together?<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<h2 class=\"nm-block-heading wp-block-heading has-text-align-center\">CONTACT US AND ASK MORE<\/h2>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\"><p class=\"wpcf7-contact-form-not-found\"><strong>Error:<\/strong> Contact form not found.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>STOODIO was founded in spring 2016 to solve a critical gap in Finland&#8217;s e-commerce market: no photography studio could deliver high-quality, consistent product images and videos with the speed, simplicity, and affordability that online stores needed to compete.<\/p>\n","protected":false},"author":2,"featured_media":103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Story of Stoodio - STOODIO<\/title>\n<meta name=\"description\" content=\"The Story of Stoodio and how we because us. Over six years of experience creating visual content for brands and businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stoodio.fi\/en\/story-of-stoodio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Story of Stoodio - STOODIO\" \/>\n<meta property=\"og:description\" content=\"The Story of Stoodio and how we because us. Over six years of experience creating visual content for brands and businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stoodio.fi\/en\/story-of-stoodio\/\" \/>\n<meta property=\"og:site_name\" content=\"STOODIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/fi-fi.facebook.com\/stoodio.fi\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-22T13:28:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T11:45:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stoodio.fi\/wp-content\/uploads\/2022\/06\/Live_Photo_20.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1260\" \/>\n\t<meta property=\"og:image:height\" content=\"2240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"aino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Story of Stoodio - STOODIO","description":"The Story of Stoodio and how we because us. 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